PV Tech head of research, Finlay Colville, speaking this morning at Solar & Storage Live 2024 in London. Image: PV Tech
An increase in solar module prices is “hard to imagine unless there is a massive shortage in supply,” according to PV Tech head of research Finlay Colville, who spoke this morning at the Solar and Storage Live 2024 event in London.
Addressing a standing-room-only crowd at London’s ExCeL Centre, Colville said the dynamics in the solar industry are such that module prices will continue the downward trend that has been in place for the last decade. “Frankly,” he said, “the solar industry doesn’t work on prices going back up. The solar industry works on prices that keep going down and then the overall market grows. It’s a kind of indirect elasticity, in market research terms.”
(The above content is reproduced from pv-tech，By Will Norman）
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